New Year, New You? Keep Your Brand Fresh with New Packaging

Posted on January 12, 2016 by Marketing Fantastapack

There’s no denying – innovation is fun. But Fantastapack doesn’t just innovate for the sake of adventure. We want to see you succeed in 2016! What better way to poise your product for greater success than by gifting it with a packaging makeover?

The world is full of people selling things. As the edges of e-commerce stretch and your small business niche becomes more difficult to maintain, a packaging redesign might be just the strategy you need to make your product the center of attention. Not only does Fantastapack want to help make your packaging pop on retail shelves, but we want to tell your story and clearly communicate your product’s value to the consumer. 

It’s not always necessary to embark on a complete redesign, but maybe it’s time for some fresh ideas. You might want to consider making some changes if you’re experiencing any of the following:

  1. Sales are suffering
  2. Your product itself has undergone changes
  3. It takes too long to pack and ship orders
  4. You’re entering new markets 
  5. Customer feedback is saying your packaging is stale
  6. Your product is getting damaged in shipment 

It’s important to know the kind of relationship your customers have built with your brand. Are your graphics and labels effectively communicating your company’s values, and the value your product provides? Could your packaging be more accessible, or eco-friendly? Would a different box style speed your packing and shipping? Want to be just a smidge more fantastic than you already are?

Whatever your challenge, the Fantastapack team can help. Contact us today to start realizing your 2016 resolutions.

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