Choosing the Right Packaging Material Can Enhance Your Design

    Posted on July 18, 2017 by Marketing Fantastapack

    Choosing the Right Material Can Enhance Your Design


    Aside from offering 29 unique box styles, Fantastapack's corrugated packaging material options include Standard White, Premium White, and Kraft. Each has its own visual effect on your packaging, and spending time choosing the right one will hands-down contribute to the successful promotion and presentation of your product.

    Standard White

    If you want your graphics and logos to pop, the white coat on our original corrugated material will host a wide range of inks. A blank canvas of potential, Standard White helps your package stand out on a shelf or stand proudly on your customer's doorstep. The outside and inside liners are a mottled white with soft variation, and the interior flute is unbleached kraft (brown). Standard White is recommended for boxes that much of the surface will be printed on with graphics.

    Premium White

    Our Premium White corrugated material has a heavy, solid bleached clay-coated white liner, both inside and out, for added durability, with only a slight increase in cost. We call this our "top dog" of white corrugated. It's reserved for high-end packs and further enhances print quality and color. Premium White is recommended for packaging that needs to look luxurious, and much of the white of the box will be exposed (not covered by graphics).


    Kraft corrugated material has a brand new visual effect and reduced environmental impact. Kraft is made stronger and more durable by its unique pulping process, so, left unbleached, it has a longer fiber length than equivalent grades of white. The natural appearance of kraft gives a soft and earthy effect to your printed logos and graphics. 

    Regardless of the grade, we choose only FSC (Forest Stewardship Council) or SFI (Sustainable Forestry Initiative) certified recyclable corrugated and paper-based materials from suppliers in North America. Whenever we can, we source from the highest available percentage of post-consumer recycled content from local mills. Whichever material you choose, we want to provide your packaging with that added environmentally-conscious marketability. 

    Not sure where to start?

    Now the question is, which material, with its own set of perks, will best promote your graphics and your product? If you're not sure where to start, a Sample Kit is a great way to get your hands on printed examples of all of our corrugated substrate options.

    Order a Sample Kit


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