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Creative Ways to Use QR Codes on Corrugated Packaging

Written by Marketing Fantastapack | Jun 2, 2025 3:00:02 PM

QR codes on custom corrugated packaging are becoming a strategic tool for brands to connect with customers and deliver interactive experiences. From durable shipping boxes to eye-catching retail displays, corrugated packaging offers an ideal canvas for QR codes that drive engagement, increase sales, and provide product value.

At Fantastapack, a leader in digital print packaging solutions, we’ve seen how these versatile codes transform branded packaging into interactive touchpoints. Here are five creative and effective ways to use QR codes on corrugated packaging to make your brand stand out.

  1. Share Your Brand Story with QR Codes

A QR code on your custom-printed box can invite customers into your brand’s world. Link it to a video or webpage showcasing your mission, team, or sustainability efforts. For example, a coffee roaster could use a QR code to highlight their bean-sourcing process, building trust and memorability.

  1. Drive Sales with Exclusive Promotions

Turn your corrugated shipper or mailer into a sales tool by adding a QR code that unlocks exclusive deals, like limited-time discounts or loyalty program sign-ups. For instance, a skincare brand could link a QR code on their mailer to a “buy one, get one” offer, encouraging repeat purchases and driving conversions.

  1. Simplify Product Education

Complex or instructional products benefit from QR codes that link to tutorials, guides, or FAQs. A furniture company could include a QR code on their corrugated box directing customers to an assembly video, enhancing user experience and eliminating the need for customers to reach out with questions.

  1. Engage Customers with Gamified Unboxing

Make unboxing fun with QR codes that launch games, challenges, or contests. Link to a quiz, spin-the-wheel promotion, or social media challenge to increase shareability. For instance, a pet food company could use a QR code to launch a “pet trick” contest, keeping their brand top-of-mind and boosting customer retention.

  1. Collect Feedback with QR Codes

Gather valuable insights by placing a QR code on your corrugated display or box linking to a survey or review form. Offer incentives, like and entry into a giveaway, to boost participation. This reinforces customer value and helps inform future packaging or product decisions.


Why Digital Print Excels for QR Code Packaging

Fantastapack’s advanced digital printing technology is designed for precision – making it ideal for QR codes on custom packaging. Our ability to print fine details and precise lines ensures every QR code is crisp, scannable, and seamlessly integrated into your design.

Plus, with low minimum order quantities, you can test creative QR campaigns without committing to large runs—perfect for small businesses or seasonal promotions.

Whether you’re launching a storytelling campaign or a gamified unboxing experience, Fantastapack’s digital print capabilities and custom packaging solutions offer the flexibility to support your goals.