While you may not have the marketing budget of the largest brands, there’s one place where you can take on any competitor: the store shelf. Forget multi-million-dollar Super Bowl spots, when a customer is eyeing your goods in person, professional packaging can make all the difference.
Here are a few tips to help your packaging stand out among the competition:
Make your packaging speak to who you are. Share your story and tell the customer you’re not like the rest.
Shout Out Your Value
Treat your packaging as more than an enclosure for your product, but what it really is – your big chance to speak to consumers at the exact moment they’re ready to buy. If you can succinctly convey a selling point or two, you’ll be successful in no time.
Delight, Amuse, Entice
Engaging design works. Numerous studies confirm that shoppers can indeed be swayed, even inspired, to buy based on packaging alone. Tickle your customer’s eyeballs. They’ll reward you for it.
Are you ready to give your product an edge?
Start here with Fantastapack's wide selection of custom boxes - all digitally printed to ensure your full color graphics make a professional POP in the retail aisle.