--- title: Packaging’s Role in Advertising description: Packaging's role in advertising is growing. Packaging is sometimes the only physical touchpoint a customer has with a brand apart from the product itself. image: https://cdn2.hubspot.net/hubfs/3439703/TheBoxMaker_August2017/Images/Quote_grande.png --- [![Fantastapack](https://blog.fantastapack.com/hs-fs/hubfs/Boxmaker%20files/Template%20Assets%20-%20DO%20NOT%20USE/FPK%20Blog%20-%20Theme%20Assets/Images/Fantastapack%20Logo.png?width=181&height=89&name=Fantastapack%20Logo.png "Fantastapack")](https://www.fantastapack.com/) - [Custom Boxes](https://www.fantastapack.com/collections/custom-boxes) - [All Custom Boxes](https://www.fantastapack.com/collections/custom-boxes?base=topnav1&sort_by=best-selling) - [Shipping & Mailers](https://www.fantastapack.com/collections/subscription-boxes-and-mailers?base=topnav) - [Dividers & Inserts](https://www.fantastapack.com/collections/custom-inserts-collection?base=topnav) - [Retail & Displays](https://www.fantastapack.com/collections/retail-displays?base=topnav) - [Food & Drink](https://www.fantastapack.com/collections/food-drink-boxes?base=topnav) - [F-Flute Boxes](https://www.fantastapack.com/collections/f-flute?base=hp) - [Folding Carton](https://www.fantastapack.com/collections/folding-carton) - [Labels](https://www.fantastapack.com/collections/labels) - [Oval](https://www.fantastapack.com/collections/labels/products/oval-label) - [Rectangular](https://www.fantastapack.com/collections/labels/products/rectangle-label) - [Round](https://www.fantastapack.com/collections/labels/products/circle-label) - [Square](https://www.fantastapack.com/collections/labels/products/square-label) - [Fantastapack Pro](https://info.fantastapack.com/pro?base=topnav) - Resources - [Artwork Guidelines](https://support.fantastapack.com/artwork-guidelines) - [Blog](https://blog.fantastapack.com/?base=topnav) - [Production & Shipping Times](https://www.fantastapack.com/pages/production-shipping-times) - [Sustainability](https://www.fantastapack.com/pages/sustainability?base=topnav) - [Reviews](https://www.fantastapack.com/pages/reviews) - [Log In](https://www.fantastapack.com/account/login) - [Cart](https://www.fantastapack.com/cart) ### Packaging’s Role in Advertising Posted on May 23, 2017 by [Marketing Fantastapack](https://blog.fantastapack.com/author/marketing-fantastapack) ![Packaging’s Role in Advertising](https://cdn2.hubspot.net/hub/3439703/hubfs/TheBoxMaker_August2017/Images/Quote_grande.png?width=600&name=Quote_grande.png "Packaging’s Role in Advertising") It’s not a revolutionary statement to say the world of retail has gone digital. Today’s consumers are connected via their mobile device 24/7, and making purchases online is no longer a growing trend, it’s the norm. With this shift, our digital lives and our consumer habits are merging and packaging's role in advertising is growing. ***"67% of Millennials and 56% of Gen Xers prefer to shop online rather than in-store."** Source: BigCommerce* So, what happens to the storefront? In the digital age, brick and mortar stores are no longer a required part of the customer journey. The opportunities for retailers to create branded experiences as part of the product purchase have been reduced, but there’s one part that won’t be leaving anytime soon - and that’s packaging. In the world of eCommerce, packaging is becoming a key part of the conversation because it is sometimes the only physical touchpoint your customer will have with your brand, apart from your product itself. Your packaging not only delivers your product safely to your consumer’s door, but it also delivers an experience that online shoppers crave. [Unboxing](http://www.cnn.com/2014/02/13/tech/web/youtube-unboxing-videos/), anyone? Because of how consumers are buying online and using photo-heavy social sites such as Facebook, Instagram, and Pinterest, packaging is becoming as “[gramable](http://www.urbandictionary.com/define.php?term=Gramable)” or “[pinworthy](http://www.urbandictionary.com/define.php?term=pinworthy)” as the products it holds. E-retailers have clued into this trend and are capturing the attention of online audiences by including covetable packaging in their online advertising, right alongside their products: ![Packaging in Advertising Fantastapack](https://cdn2.hubspot.net/hub/3439703/hubfs/TheBoxMaker_August2017/Images/PackagingAdvertising_grande.png?width=488&name=PackagingAdvertising_grande.png "Packaging in Advertising Fantastapack") By including great design, clever use of copy, and engaging graphics, eCommerce retailers and [subscription box brands](https://info.fantastapack.com/guide-to-subscription-box-packaging) are taking packaging to the next level and delivering an experience that drives value. This packaging takes its job seriously *and* is a serious delight for consumers. How are you delivering an experience via your eCommerce packaging, or what great experiences have you had? Post your stories [on our Facebook page!](https://www.facebook.com/fantastapack?fref=ts) # Ready to be inspired? Download the Fantastapack Flipbook - a FREE digital PDF with tons of photos and guidelines to make sure your next packaging project is an advertising vehicle for your brand. [![Flipbook 2022](https://no-cache.hubspot.com/cta/default/8822990/31cbbaca-8c64-4f2b-b469-a898fcd4c0dd.png)](https://cta-redirect.hubspot.com/cta/redirect/8822990/31cbbaca-8c64-4f2b-b469-a898fcd4c0dd) Posted in [Marketing and Brand Promotion](https://blog.fantastapack.com/tag/marketing-and-brand-promotion) - [Tweet](https://twitter.com/share) ← [Previous](https://blog.fantastapack.com/6-packaging-blogs-you-should-be-following) [Next](https://blog.fantastapack.com/choosing-packaging-material) → #### [Subscribe](https://blog.fantastapack.com/rss.xml)   [Follow Us](https://twitter.com/fantastapack) ### Subscribe to Email Updates Search The Fantastapack® Blog... 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