In 2025, as digital interactions become second nature, the unboxing experience continues to be a cultural phenomenon. With e-commerce booming and social media platforms like Instagram, TikTok, and YouTube driving trends, custom packaging isn’t just about protection—it’s about creating moments that beg to be shared. From influencer boxes to “get ready with me” videos, unboxing is a key moment that customers want to post, making it a powerful marketing tool. Let’s explore why the unboxing experience matters in 2025 and look at what makes packaging shine in a few key scenarios.
Unboxing remains more than a trend—it’s a ritual. With 80% of consumers shopping online monthly (based on recent e-commerce trends), the moment a package arrives is a chance to connect with your audience. Influencers and everyday customers alike are filming their reactions, sharing their excitement, and showcasing your brand to thousands, sometimes millions, of viewers.
Why does this matter? Because packaging is often the first physical touchpoint a customer has with your brand. In an era where “get ready with me” videos and influencer hauls dominate social feeds, a memorable unboxing experience can make your product the star of the show. It’s not just about aesthetics—though those help. It’s about creating an emotional connection that encourages customers to hit “record” and want to share with the world.
A shareable unboxing experience in 2025 hinges on three things: Design, storytelling, and surprise.
Your packaging should look good on camera, reflect your brand’s personality, and include an element that makes the moment feel special. Whether it’s eco-friendly materials that resonate with sustainability-minded Gen Z or a clever reveal that sparks joy, the goal is to make customers feel like they’re unwrapping something worth talking about.
Here are three ways packaging can spark social media buzz—and how Fantastapack can bring them to life.
Influencer PR boxes need to stand out in a crowded social media landscape. Custom PR boxes with bold, dynamic designs—like gradient finishes or metallic accents—catch the light and wow on camera. Including interactive features, like a pop-up display, motivates influencers to feature the packaging in their videos and posts. These details drive engagement on platforms like TikTok and Instagram.
With Fantastapack Pro, you can craft custom PR boxes with vibrant finishes and tailored inserts to make any brand’s influencer campaign pop.
Personalization has become the standard in 2025, and customized packaging creates unboxing moments that feel uniquely special. Top-performing personalized boxes feature elements like the customer’s name printed on the box or a custom QR code just for them, making the experience feel one-of-a-kind. These small moments generate big social engagement and boost customer loyalty.
Fantastapack offers personalized packaging solutions, like variable data printing, to help you create personalized unboxing moments that captivate and connect.
A hassle-free return process is just as shareable as the unboxing itself, and smart packaging makes it possible. The best return-friendly e-commerce boxes are sturdy corrugated mailers with dual adhesive strips: one for the initial delivery and a second for resealing the box for easy returns. A clean, branded design with clear return instructions printed inside or on an insert ensures customers feel confident and valued. This thoughtful approach often leads to customers posting about their positive experience on social media, praising the brand’s convenience.
Fantastapack offers custom mailer boxes with dual adhesive strips and high-quality printing to create seamless, return-ready packaging that enhances customer trust and engagement.
Ready to make your packaging a social media star? Start by thinking about your audience. What will make them reach for their phone to capture the moment? Consider bold colors or textures that pop on camera, interactive elements like pull-tabs or hidden messages, and sustainable materials that tell a story.
Fantastapack specializes in custom e-commerce packaging that blends form, function, and shareability. From high-end influencer kits to scalable DTC mailers, we help brands stand out in every shipment while staying true to your brand.
In 2025, the unboxing experience is more than a delivery—it’s a chance to connect, delight, and go viral. By investing in packaging that’s as shareable as it is functional, you’re not just shipping a product; you’re creating a moment that lives on in likes, shares, and stories.