To nobody’s surprise, "eco-conscious" is still a buzzword that is likely not going away any time soon. As consumers continue to demand more environmentally friendly options, brands are increasingly incorporating sustainable materials into their packaging. Here are some ways we’ve seen brands use Kraft material and other sustainable packaging solutions this year that have ignited our creative juices:
Coffee Foundation aims to reshape the perception of mental health by using coffee as a symbol to encourage open dialogue and awareness. Their mission isn’t just about great coffee—it’s about making a positive social impact. Their use of Kraft packaging supports this mission by providing a more sustainable packaging experience. The natural texture of Kraft material aligns with the brand's commitment to environmental responsibility, while vibrant reds and pinks magnify their branding message, making their packaging stand out on the shelf and in the hearts of consumers.
Patagonia is no stranger to sustainability; it's been at the heart of their business model from the beginning. Their use of Kraft packaging is another example of their commitment to reducing their environmental footprint. Patagonia’s simple yet effective Kraft packaging eliminates the need for plastic and provides a more practical experience for customers. Their Boot Traction Kit, Mountain Suspenders, and Baselayers all come in this no-fuss, eco-friendly packaging, which perfectly aligns with Patagonia's reputation for durability and environmental consciousness.
With a slogan like “Socks that plant trees,” conscious step clearly knows how to grab attention. Their packaging design is as impactful as their message. Using sustainable materials like Kraft, conscious step creates packaging that not only looks good but does good. Their commitment to sustainability is evident in every detail, from their robust sustainability policy to their laundry list (no pun intended) of certifications. Plus, each pair of socks sold helps protect oceans, save LGBTQ lives, and protect sharks, among other causes. It’s a product—and a packaging—that makes a statement.
As America’s leading manufacturer of designer-grade wood paneling, the team at Wood Plank knows wood. They’ve taken their expertise and commitment to sustainability into their packaging choices. By using Kraft materials, they reflect the natural, rustic beauty of their wood products, while also staying true to their commitment to the environment. Their packaging is as high-quality and carefully crafted as their wood paneling, showing that sustainability and luxury can go hand-in-hand.
As these brands demonstrate, sustainable packaging is not just a trend; it's a commitment to making a positive impact on the environment. By using materials like Kraft and incorporating thoughtful design, they’re able to create packaging that’s not only eco-friendly but also engaging and on-brand. We can’t wait to see more brands take this route in the coming year!