To nobody’s surprise, "eco-conscious" is still a buzzword that is likely not going away any time soon. As consumers continue to demand more environmentally friendly options, brands are increasingly incorporating sustainable materials into their packaging. Here are some ways we’ve seen brands use Kraft material and other sustainable packaging solutions this year that have ignited our creative juices:

1. Coffee Foundation: Using Coffee to Spark Conversations

Coffee Foundation aims to reshape the perception of mental health by using coffee as a symbol to encourage open dialogue and awareness. Their mission isn’t just about great coffee—it’s about making a positive social impact. Their use of Kraft packaging supports this mission by providing a more sustainable packaging experience. The natural texture of Kraft material aligns with the brand's commitment to environmental responsibility, while vibrant reds and pinks magnify their branding message, making their packaging stand out on the shelf and in the hearts of consumers.

2. 
   Gimber: A Refreshing Take on Sustainability

Gimber is an organic alternative to any alcoholic drink, boasting the tagline: "0% Alcohol, 100% Natural, 200% Kick." Their commitment to natural ingredients extends to their packaging choices. Gimber’s use of Kraft material for their gift boxes is a perfect match for their brand ethos. By choosing Kraft, Gimber not only ensures that their packaging is environmentally friendly but also reinforces the natural, organic qualities of their product. It’s a perfect blend of simplicity and impact—just like their drinks.

3. Patagonia: A Legacy of Environmental Stewardship

Patagonia is no stranger to sustainability; it's been at the heart of their business model from the beginning. Their use of Kraft packaging is another example of their commitment to reducing their environmental footprint. Patagonia’s simple yet effective Kraft packaging eliminates the need for plastic and provides a more practical experience for customers. Their Boot Traction Kit, Mountain Suspenders, and Baselayers all come in this no-fuss, eco-friendly packaging, which perfectly aligns with Patagonia's reputation for durability and environmental consciousness.

4. conscious step: Socks That Make a Difference

With a slogan like “Socks that plant trees,” conscious step clearly knows how to grab attention. Their packaging design is as impactful as their message. Using sustainable materials like Kraft, conscious step creates packaging that not only looks good but does good. Their commitment to sustainability is evident in every detail, from their robust sustainability policy to their laundry list (no pun intended) of certifications. Plus, each pair of socks sold helps protect oceans, save LGBTQ lives, and protect sharks, among other causes. It’s a product—and a packaging—that makes a statement.

5. Wood Plank: Sustainability in Every Grain

As America’s leading manufacturer of designer-grade wood paneling, the team at Wood Plank knows wood. They’ve taken their expertise and commitment to sustainability into their packaging choices. By using Kraft materials, they reflect the natural, rustic beauty of their wood products, while also staying true to their commitment to the environment. Their packaging is as high-quality and carefully crafted as their wood paneling, showing that sustainability and luxury can go hand-in-hand.

As these brands demonstrate, sustainable packaging is not just a trend; it's a commitment to making a positive impact on the environment. By using materials like Kraft and incorporating thoughtful design, they’re able to create packaging that’s not only eco-friendly but also engaging and on-brand. We can’t wait to see more brands take this route in the coming year!