Why Effective Product Label Design Matters

Posted on February 10, 2020 by Marketing Fantastapack

Let’s Put a (Product) Label on it When it comes to retail sales, first impressions are everything. Consumers decide within seconds whether they will purchase a product, with 70% of purchase decisions are made at the shelf. Labels offer a direct means of communication between the brand and the ...

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Why Brand or Print on Your Custom Shipping Box?

Posted on October 01, 2019 by Marketing Fantastapack

With a few clicks, online shoppers can purchase nearly anything and have it delivered. A king-sized mattress? No problem. A bottle of wine? With the proper identification, yes! Online shoppers have a seemingly infinite number of product options at their fingertips. As a result, eCommerce has forced ...

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Tips for Custom Retail-Ready Packaging (RRP)

Posted on August 21, 2019 by Marketing Fantastapack

Retail-ready packaging (RRP) is not just a trend among consumer goods brands — it’s increasingly becoming a requirement for many brick-and-mortar retailers. Also known as shelf-ready packaging, RRP refers to packaging that arrives at a retailer in a self-contained unit. An effective RRP is ready ...

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Fantastapack’s Guide to eCommerce Packaging Extras

Posted on January 29, 2019 by Marketing Fantastapack

Going Beyond the Box Chances are, you have recently encountered eCommerce packaging at least once in the past few weeks. With an increasing number of consumers turning to the convenience of online shopping over brick-and-mortar, eCommerce brands and retailers must offer a unique selling proposition ...

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How to Leverage Custom Packaging to Enhance Events

Posted on September 27, 2018 by Marketing Fantastapack

Finding fresh ways to engage and delight event attendees presents a serious challenge for brands and event planners every day. In today’s digital age, much of the focus is placed on creating shareable moments that can project your event beyond the venue and onto attendees’ social media streams.

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