Today’s consumers care about the environmental impact of packaging now more than ever. One particular demographic leading the charge is Generation Z. Comprising of digital natives born roughly between 1996 and 2010, Gen-Zers are expected to make up 40 percent of all consumers in 2020.

The Proof is in the Pudding (and Packaging!)   Imagine an entrepreneur is walking into a room of potential investors. She brings with her a product sample and gives a standard presentation. Now, imagine that same entrepreneur presenting her product in a fully mocked-up prototype, complete with ...

Let’s Put a (Product) Label on it When it comes to retail sales, first impressions are everything. Consumers decide within seconds whether they will purchase a product, with 70% of purchase decisions are made at the shelf. Labels offer a direct means of communication between the brand and the ...

Designing memorable and effective packaging is no easy feat. Packaging must offer both form and function by accurately reflecting the brand, protecting the product, and delighting the consumer. In the world of eCommerce, packaging holds an even greater responsibility. It is often the only physical ...

Every holiday season, shoppers crowd busy malls and retail stores looking for the perfect presents for their loved ones. However, savvy consumers know that subscription boxes make great gifts —you don’t even have to leave your home or stand in a long checkout line. There is a subscription box ...

We are excited to announce the launch of the PurePrint Materials Collection, our new line of high-end material and print combinations. The PurePrint Materials Collection combines offset-quality digital print with premium materials for attention-grabbing results — available exclusively for ...

Patterns are arguably one of the most effective design elements in packaging. They can breathe life around a simple logo and add instant dimension to any box— creating an eye-catching packaging experience that leaves a long-lasting impression.