Interview with The Review Girls’ Abby Sainz

    Posted on January 11, 2019 by Marketing Fantastapack

    Word-of-mouth has been one of the best marketing tools since the beginning of commerce. According to Nielsen, 92% of people trust recommendations from earned media sources, such as friends and family, over other types of advertising. The speed and real-time nature of the social media allows people ...

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    6 Unique Subscription Boxes to Check out in 2019

    Posted on January 07, 2019 by Marketing Fantastapack

    Who doesn’t enjoy opening up a present on a holiday or birthday? It’s not just the item inside that makes the unboxing experience exciting, it’s the anticipation. This is why today’s consumers are not only fascinated by subscription boxes — as evidenced by increasing search trends — we’re hooked on ...

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    Churn, Baby, Churn: How to Increase Retention for Subscription Boxes

    Posted on December 21, 2018 by Marketing Fantastapack

    Subscription box businesses have exploded in popularity over the past several years — increasing by more than 100% percent year-over-year for the past five years. In fact, according to Forbes, 15% of online shoppers have signed up for one or more subscription services to receive products on a ...

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    Think Inside the Box: Utilizing Inside-Only Print for Packaging

    Posted on December 06, 2018 by Marketing Fantastapack

    Delivering a Branded Experience When it comes to eCommerce packaging, presentation is everything. However, brands that ship valuables and other goods best kept anonymous often leave their shipping boxes free of print that might tip off would-be thieves or nosy neighbors to the sensitive contents ...

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    Subscription Box Shipping Part 3: Tips to Save on Shipping Costs

    Posted on November 21, 2018 by Marketing Fantastapack

    Subscription boxes have taken the online marketplace by storm and there’s no sign of the industry slowing down any time soon. Research shows that there are more than 11 million subscription box subscribers in the United States, with the numbers growing each year. From pet toys, to razors, to teas ...

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    Subscription Box Shipping Part 2: Factors to Consider in Carriers

    Posted on November 01, 2018 by Marketing Fantastapack

    Shipping can mean the difference between the success and failure of your eCommerce business. Having an effective shipping strategy can positively impact the connection between your customers and your products. Choosing a shipping carrier is much like choosing a business partner. For those in the ...

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    Prepare Your eCommerce Business for Cyber Monday

    Posted on October 24, 2018 by Marketing Fantastapack

    Consumers love to shop online, and in the United States there’s no day that proves this more than Cyber Monday. The Monday following Thanksgiving weekend, millions of consumers throughout the country hop online to purchase products from their favorite stores – all from the comfort of their own ...

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