The Fantastapack Blog

Today’s consumers care about the environmental impact of packaging now more than ever. One particular demographic leading the charge is Generation Z. Comprised of digital natives born roughly between 1996 and 2010, Gen-Zers are expected to make up 40 percent of all consumers by 2020.

In today’s competitive retail marketplace, space is both extremely limited and highly valuable. Brands must optimize any position on counters and shelves to its fullest potential in order to stand out among the crowd and attract the eyes of shoppers.

Earl owns and runs Sunshine Brew — a popular coffee shop that’s been around for over ten years. With the success of his business, he recently decided to expand into the eCommerce marketplace. Earl is launching an online store, SunshineBrew.com, to increase his brand’s reach and sell his specialty ...

You’ve spent months, maybe even years, developing your business plan. You’ve established your unique brand and subscription box model. You’ve even settled on the right packaging design to deliver the perfect branded experience to subscribers. Now is where the real fun starts: packaging inventory ...

Introducing DBL Feature As the brainchild of graphic designer Laura Hammonds, Dbl Feature (pronounced Double Feature) is an eCommerce apparel and accessories brand based in Birmingham, Alabama. With a tongue-and-cheek, kawaii pop art style influenced by Japanese culture, Laura was inspired to start ...

Going Beyond the Box Chances are, you have recently encountered eCommerce packaging at least once in the past few weeks. With an increasing number of consumers turning to the convenience of online shopping over brick-and-mortar, eCommerce brands and retailers must offer a unique selling proposition ...

Word-of-mouth has been one of the best marketing tools since the beginning of commerce. According to Nielsen, 92% of people trust recommendations from earned media sources, such as friends and family, over other types of advertising. The speed and real-time nature of the social media allows people ...