Retail-ready packaging (RRP) is not just a trend among consumer goods brands — it’s increasingly becoming a requirement for many brick-and-mortar retailers. Also known as shelf-ready packaging, RRP refers to packaging that arrives at a retailer in a self-contained unit. An effective RRP is ready ...

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In today’s competitive retail marketplace, space is both extremely limited and highly valuable. Brands must optimize any position on counters and shelves to its fullest potential in order to stand out among the crowd and attract the eyes of shoppers.

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