To nobody’s surprise, "eco-conscious" is still a buzzword that is likely not going away any time soon. As consumers continue to demand more environmentally friendly options, brands are increasingly incorporating sustainable materials into their packaging. Here are some ways we’ve seen brands use ...
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In today’s competitive sales environment, prospecting often feels like climbing a mountain, with rejection lurking at every corner. Whether you’re navigating automated email responses, gatekeepers, or even post-quote follow-ups, standing out among the flood of potential vendors can seem almost ...
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Have you ever considered the powerful impact custom packaging can have on your brand? In today's competitive market, packaging goes beyond product protection—it's a powerful tool in shaping brand perception and creating memorable customer experiences. As the first physical interaction customers ...
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In the age of social media, where every moment is curated and shared, the unboxing phenomenon continues to emerge as a powerful trend reshaping consumer experience. At Fantastapack, we’ve witnessed firsthand how packaging and retail displays have evolved to be crucial to brand identity and customer ...
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Retail-ready packaging (RRP) is not just a trend among consumer goods brands — it’s increasingly becoming a requirement for many brick-and-mortar retailers. Also known as shelf-ready packaging, RRP refers to packaging that arrives at a retailer in a self-contained unit. An effective RRP is ready ...
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In today’s competitive retail marketplace, space is both extremely limited and highly valuable. Brands must optimize any position on counters and shelves to its fullest potential in order to stand out among the crowd and attract the eyes of shoppers.
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