The skincare market is booming—bringing big opportunities for brands, along with rising challenges. With more competition than ever, packaging has evolved beyond basic protection to become a powerful tool for brand storytelling. When one of our customers reformulated her products, she used it as a chance to rethink her packaging strategy—and found corrugated was the perfect fit.

The Story
Clērstory, a Seattle-based skincare brand, reached out to Fantastapack looking for a solution for packaging their small glass bottles. Traditionally bulky packaging didn’t align with their brand aesthetic, and wasted space increased shipping costs; meanwhile, lighter options like paperboard lacked the protection their products needed.

They needed a smarter solution—one that elevated their customer unboxing experience.

The Solution
Already a fan of our standard mailers, Clērstory partnered with Fantastapack Pro, to leverage design innovation with F-Flute functionality, to create a custom cosmetic bottle box that would be both sleek and protective. The final design solved for the pitfalls of oversized packaging, while keeping the key features that Clērstory needed for success.

Key features of their custom packaging:

The Results
The switch to custom F-Flute boxes improved product protection, enhanced the unboxing experience, and perfectly aligned with Clērstory’s brand image.

Their founder shared:

"I absolutely love the new boxes. The finger cutout makes them easy to open, and they fit perfectly inside our mailers! I really appreciate that attention to detail."

With over 4,000 cosmetic and beauty manufacturers in the U.S. alone, brands like Clērstory, know that premium packaging can make—or break—first impressions.

Fantastapack Pro helps customers craft custom packaging that can protect your product, captivate your customers, and strengthen brand loyalty, tailored to your unique vision.