How to Use Patterns to Make Your Custom Packaging Pop!

Posted on March 20, 2018 by Marketing Fantastapack

A Pattern of Packaging Success

Wondering how to use patterns to enhance your packaging design? Integrating patterns into your branded packaging adds instant dimension and interest to the final product. Applying a pattern to the outside of your box can provide a bold field to make your logo stand out. Using patterns on the inside of your box can create a sense of delight and add to your customer’s unboxing experience.

Packaging Patterns

Here are 3 ways you can leverage the power of patterns in your next packaging project:

1: Flood Your Box with Fun

Flood Coat Pattern Packaging

By using a pattern as you would a flood coat (a full-coverage layer of ink on your box) to fill the entire surface, you can instantly create a package that’s visually interesting from all sides. Depending on the style of your logo, you may be able to simply drop it on top for the finishing touch, or you might need to add a solid border to ensure it stands out.

2: Create Seasonal Surprise

Seasonal Pattern Packaging

Especially for subscription box businesses whose customers receive several shipments throughout the year, creating packaging that maintains a fresh look over time but remains recognizably on-brand is key. Patterns give your brand relevance as each season turns or a new holiday arrives, keeping your subscription base coming back for more.

3: Achieve Event-Specific Gift Packaging

Event Packaging Pattern

From weddings to baby showers, birthday parties are more – you can use patterns to easily make your product more relevant to the special events in your customers’ lives. Not only are you making gift-giving simpler, but you’re personalizing your brand experience around your customer, which is exactly what today’s shoppers are looking for.

See What’s Possible with Art Studio

Fantastapack is excited to announce the launch of patterns in Art Studio, our online graphics editor. Art Studio makes it easy to apply a pattern to the outside or inside of your box with the click of a button. To get started, simply choose your box style, enter your custom dimensions and quantity, and click “Design Online” from any of our custom box pages.

Start a New Design

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