Long Litho Lam Lead Times? Opt for Digital Print!

Posted on October 14, 2020 by Marketing Fantastapack

This article originally appeared in May 2019 and has been updated with new information for our readers.  In today’s competitive retail and ecommerce marketplace, speed-to-market can mean the difference between being an industry innovator or a second-place follower. Brands that use litho lamination ...

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Why Order a Custom Packaging Sample or Prototype?

Posted on February 14, 2020 by Marketing Fantastapack

The Proof is in the Pudding (and Packaging!)   Imagine an entrepreneur is walking into a room of potential investors. She brings with her a product sample and gives a standard presentation. Now, imagine that same entrepreneur presenting her product in a fully mocked-up prototype, complete with ...

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Why Effective Product Label Design Matters

Posted on February 10, 2020 by Marketing Fantastapack

Let’s Put a (Product) Label on it When it comes to retail sales, first impressions are everything. Consumers decide within seconds whether they will purchase a product, with 70% of purchase decisions are made at the shelf. Labels offer a direct means of communication between the brand and the ...

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8 Instagram Accounts for Packaging Designers and Fans

Posted on January 22, 2020 by Marketing Fantastapack

Designing memorable and effective packaging is no easy feat. Packaging must offer both form and function by accurately reflecting the brand, protecting the product, and delighting the consumer. In the world of eCommerce, packaging holds an even greater responsibility. It is often the only physical ...

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Leveraging Custom Boxes for Events: Spotlight on Brown & Jackson

Posted on August 13, 2019 by Marketing Fantastapack

Introducing Brown & Jackson Projects Based in Brooklyn, New York, Brown & Jackson Projects is an experiential design consultancy that specializes in creating retail and commercial environments, event installations, and more. On behalf of Unilever, the team at Brown & Jackson was called to design a ...

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Grow Your Subscription Box Brand with Influencer Marketing

Posted on August 14, 2018 by Marketing Fantastapack

The rise of influencer marketing has altered the landscape of traditional retail and eCommerce. While influential people have always had a role in marketing and advertising (think: celebrity endorsements), brands have only grasped the power of influencer marketing in recent years due to its ties to ...

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6 Great Ways to Collect Subscription Box Feedback

Posted on June 20, 2018 by Marketing Fantastapack

When building your subscription box business, you have an opportunity every month to delight and impress your subscribers so that they'll continue to buy from you. Re-earning a customer’s discretionary dollars on a monthly basis can be a challenge: how do you keep the experience fresh and new? For ...

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