In the age of social media, where every moment is curated and shared, the unboxing phenomenon continues to emerge as a powerful trend reshaping consumer experience. At Fantastapack, we’ve witnessed firsthand how packaging and retail displays have evolved to be crucial to brand identity and customer ...

As the year winds down, now is time to prepare for product launches and marketing campaigns for 2023. Over the past few years, we have seen how important e-commerce is to our daily lives. The pandemic significantly changed purchasing behaviors and reinforced that consumers have more choices than ...

Beauty entrepreneur and professional makeup artist Cassandra McClure has a mission: to spread the word on the importance of clean beauty. As the host of Clean Beauty Podcast and Clean Beauty Con, her goal is to raise awareness about ingredient safety in daily products.

In 2018, wife and husband duo Natasha Lawyer and Brett Bashaw set up shop in Vermont after purchasing a ten-acre patch of woods with a tiny cabin. They christened it the ‘Sugarhouse Homestead’ because of an old stone sugarhouse foundation they found in their backwoods. With a mutual passion for ...

Designing memorable and effective packaging is no easy feat. Packaging must offer both form and function by accurately reflecting the brand, protecting the product, and delighting the consumer. In the world of eCommerce, packaging holds an even greater responsibility. It is often the only physical ...

Introducing Brown & Jackson Projects Based in Brooklyn, New York, Brown & Jackson Projects is an experiential design consultancy that specializes in creating retail and commercial environments, event installations, and more. On behalf of Unilever, the team at Brown & Jackson was called ...

Introducing Who’s That Housewife!? Courtney Love Gavin’s entrepreneurial journey started like many others: she was looking to purchase something that wasn’t available in stores or online. In Spring 2018, Courtney was searching for a birthday gift for a friend. The two shared a mutual love for the ...