The rise of influencer marketing has altered the landscape of traditional retail and eCommerce. While influential people have always had a role in marketing and advertising (think: celebrity endorsements), brands have only grasped the power of influencer marketing in recent years due to its ties to ...
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Flexography: A Traditional Packaging Solution Flexography, sometimes called flexo, is a classic printing process that has long been used for box printing. The flexo method prints identical images at a rapid pace and is optimized to offer speed and fantastic scales of economy. The problem with ...
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If you are new to the packaging industry, ordering subscription box packaging may sound like a simple task. However, there is more to ordering packaging than meets the eye. You must consider your budget, timeline, sales forecast, and a host of other factors to make a smart purchase. Fortunately, ...
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When building your subscription box business, you have an opportunity every month to delight and impress your subscribers so that they'll continue to buy from you. Re-earning a customer’s discretionary dollars on a monthly basis can be a challenge: how do you keep the experience fresh and new? For ...
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As a business owner, your profitability hinges on your ability to create a stellar first impression through your product packaging. One of the most effective ways to achieve this goal is to use digital printing to personalize your product packaging. In addition to enhancing the color accuracy and ...
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You’ve selected your packaging vendor and placed your order – now it’s time to provide your graphics file to the printer. But how should you design for digital print? When it comes to packaging, we’ve assembled some of the best practices to ensure your project is a successful representation of your ...
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