In today’s competitive retail marketplace, space is both extremely limited and highly valuable. Brands must optimize any position on counters and shelves to its fullest potential in order to stand out among the crowd and attract the eyes of shoppers.

You’ve spent months, maybe even years, developing your business plan. You’ve established your unique brand and subscription box model. You’ve even settled on the right packaging design to deliver the perfect branded experience to subscribers. Now is where the real fun starts: packaging inventory ...

Introducing DBL Feature As the brainchild of graphic designer Laura Hammonds, Dbl Feature (pronounced Double Feature) is an eCommerce apparel and accessories brand based in Birmingham, Alabama. With a tongue-in-cheek, kawaii pop art style influenced by Japanese culture, Laura was inspired to start ...

Going Beyond the Box Chances are, you have recently encountered eCommerce packaging at least once in the past few weeks. With an increasing number of consumers turning to the convenience of online shopping over brick-and-mortar, eCommerce brands and retailers must offer a unique selling proposition ...

Word-of-mouth has been one of the best marketing tools since the beginning of commerce. According to Nielsen, 92% of people trust recommendations from earned media sources, such as friends and family, over other types of advertising. The speed and real-time nature of social media allow people to ...

Who doesn’t enjoy opening up a present on a holiday or birthday? It’s not just the item inside that makes the unboxing experience exciting, it’s the anticipation. This is why today’s consumers are not only fascinated by subscription boxes — as evidenced by increasing search trends — we’re hooked on ...

Subscription box businesses have exploded in popularity over the past several years — increasing by more than 100% percent year-over-year for the past five years. In fact, according to Forbes, 15% of online shoppers have signed up for one or more subscription services to receive products on a ...