The Fantastapack Blog

Earl owns and runs Sunshine Brew — a popular coffee shop that’s been around for over ten years. With the success of his business, he recently decided to expand into the eCommerce marketplace. Earl is launching an online store, SunshineBrew.com, to increase his brand’s reach and sell his specialty ...

You’ve spent months, maybe even years, developing your business plan. You’ve established your unique brand and subscription box model. You’ve even settled on the right packaging design to deliver the perfect branded experience to subscribers. Now is where the real fun starts: packaging inventory ...

Introducing DBL Feature As the brainchild of graphic designer Laura Hammonds, Dbl Feature (pronounced Double Feature) is an eCommerce apparel and accessories brand based in Birmingham, Alabama. With a tongue-and-cheek, kawaii pop art style influenced by Japanese culture, Laura was inspired to start ...

Going Beyond the Box Chances are, you have recently encountered eCommerce packaging at least once in the past few weeks. With an increasing number of consumers turning to the convenience of online shopping over brick-and-mortar, eCommerce brands and retailers must offer a unique selling proposition ...

Word-of-mouth has been one of the best marketing tools since the beginning of commerce. According to Nielsen, 92% of people trust recommendations from earned media sources, such as friends and family, over other types of advertising. The speed and real-time nature of the social media allows people ...

Who doesn’t enjoy opening up a present on a holiday or birthday? It’s not just the item inside that makes the unboxing experience exciting, it’s the anticipation. This is why today’s consumers are not only fascinated by subscription boxes — as evidenced by increasing search trends — we’re hooked on ...

Delivering a Branded Experience When it comes to eCommerce packaging, presentation is everything. However, brands that ship valuables and other goods best kept anonymous often leave their shipping boxes free of print that might tip off would-be thieves or nosy neighbors to the sensitive contents ...