Word-of-mouth has been one of the best marketing tools since the beginning of commerce. According to Nielsen, 92% of people trust recommendations from earned media sources, such as friends and family, over other types of advertising. The speed and real-time nature of social media allow people to ...

Who doesn’t enjoy opening up a present on a holiday or birthday? It’s not just the item inside that makes the unboxing experience exciting, it’s the anticipation. This is why today’s consumers are not only fascinated by subscription boxes — as evidenced by increasing search trends — we’re hooked on ...

Delivering a Branded Experience When it comes to eCommerce packaging, presentation is everything. However, brands that ship valuables and other goods best kept anonymous often leave their shipping boxes free of print that might tip off would-be thieves or nosy neighbors to the sensitive contents ...

Subscription boxes have taken the online marketplace by storm and there’s no sign of the industry slowing down any time soon. Research shows that there are more than 11 million subscription box subscribers in the United States, with the numbers growing each year. From pet toys, to razors, to teas ...

Shipping can mean the difference between the success and failure of your eCommerce business. Having an effective shipping strategy can positively impact the connection between your customers and your products. Choosing a shipping carrier is much like choosing a business partner. For those in the ...

Shipping can be a huge expense for any business. Rising fuel costs, increasing demand, and driver shortages are just some of the factors that contribute to skyrocketing shipping costs. However, despite the cost challenges, efficient shipping remains a critical aspect to effectively serving ...

‘Tis the Season for Holiday Packaging The holiday season is the biggest consumer spending event of the year. According to the National Retail Federation, 93 percent of consumers plan to celebrate the holidays, with each person spending an average of $967 on gifts, decorations, food, and other ...