Introducing DBL Feature As the brainchild of graphic designer Laura Hammonds, Dbl Feature (pronounced Double Feature) is an eCommerce apparel and accessories brand based in Birmingham, Alabama. With a tongue-in-cheek, kawaii pop art style influenced by Japanese culture, Laura was inspired to start ...

Going Beyond the Box Chances are, you have recently encountered eCommerce packaging at least once in the past few weeks. With an increasing number of consumers turning to the convenience of online shopping over brick-and-mortar, eCommerce brands and retailers must offer a unique selling proposition ...

Word-of-mouth has been one of the best marketing tools since the beginning of commerce. According to Nielsen, 92% of people trust recommendations from earned media sources, such as friends and family, over other types of advertising. The speed and real-time nature of social media allow people to ...

Who doesn’t enjoy opening up a present on a holiday or birthday? It’s not just the item inside that makes the unboxing experience exciting, it’s the anticipation. This is why today’s consumers are not only fascinated by subscription boxes — as evidenced by increasing search trends — we’re hooked on ...

Subscription box businesses have exploded in popularity over the past several years — increasing by more than 100% percent year-over-year for the past five years. In fact, according to Forbes, 15% of online shoppers have signed up for one or more subscription services to receive products on a ...

Delivering a Branded Experience When it comes to eCommerce packaging, presentation is everything. However, brands that ship valuables and other goods best kept anonymous often leave their shipping boxes free of print that might tip off would-be thieves or nosy neighbors to the sensitive contents ...

Subscription boxes have taken the online marketplace by storm and there’s no sign of the industry slowing down any time soon. Research shows that there are more than 11 million subscription box subscribers in the United States, with the numbers growing each year. From pet toys, to razors, to teas ...